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Online shopping has changed the way most people shop for goods and services. And while it has put thousands of vendors at your fingertips, the Internet has certainly opened the door to scams. It has never been more important to know what you are buying and who you are buying from. While virtual stores may offer some good values, you simply won't have the same personalized shopping experience that you can get sitting across the counter from someone who knows your taste and style. Examining, touching and trying on the jewelry right in the store will help you select a piece that you will enjoy for many years to come.

Be sure to get their return policy in writing from any online retailer. Check out their privacy policy. And take steps to guard against identity theft. Plagiarism and counterfeiting is known to be widespread in the international jewelry trade. Caveat emptor or buyer beware has never been more important.

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